World War l, “Food, don’t waste it”… 1917

This no-nonsense poster from 1917, “Food, don’t waste it” is a reminder of the importance of food conservation during World War I. At that time, many countries were facing shortages and rationing due to the war effort. People had to make do with what they had, so this poster was an important reminder for people to not take their limited resources for granted. The simple yet powerful message resonates today as we strive to reduce food waste and ensure everyone has access to nutritious meals. This vintage poster is a reminder of how far we have come in terms of food security and sustainability, while also providing us a window into history. FOOD FOR THOUGHT?